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Emanay Advisors · Prepared for Joy Vertz · Confidential Proposal
Project Buttercup

Family Office Governance Build-Out

As Buttercup Brands consolidates into a single institutional platform — the existing 8-location base, the new family HoldCo chain, and the South Miami and Regent joint ventures — the entity paperwork needs to catch up to the structure. This proposal scopes and prices that work as one defined engagement.

16
Entities Documented
$15,000
Flat Engagement Fee
6–8
Weeks to Completion
1
Point of Contact
Where Things Stand

The Short Version

The roll-up structure itself is settled — Roll-Up Structure v2 confirmed the full ownership tree in July. What hasn't caught up yet is the paperwork underneath it. Here's the current state of this build-out.

Already Done
Full ownership tree and entity list confirmed — Roll-Up Structure v2 (Jul 17, 2026)
Franchisor transfer consent secured for the Miami ADA — one open condition already closed out
River North intercompany exposure sized and flagged (net receivable >$1M) — the basis for the cash management agreement below
In Progress
Formalizing the 20% silent-partner identities for Highland, Naperville, and Missoula with Emanay Law Group
Confirming entity names for the still-TBD Indiana, Naperville, and Missoula holding entities
Regent LOI — 6 contested terms still open; JVDB Holdings (Regent) formation intentionally on hold until resolved
Why Now

The Structure Has Outgrown
Its Paperwork

None of this blocks day-to-day operations today — but every week the platform grows, the gap between how the business actually runs and what's documented on paper widens.

01
No Operating Agreements Exist
None of the 8 existing operating entities — nor the two affiliate entities — currently have an operating agreement on file. That's a gap for every lender, franchisor, and investor conversation going forward.
02
A New HoldCo Chain Is Forming
Family Holdings → Family Ventures → JVFO DB Holdings → three JVDB branches. Six new entities, none of which have governance documents yet, sitting above every dollar in the platform.
03
$1M+ in Undocumented Related-Party Debt
River North has become the platform's de facto internal bank — its net intercompany receivable has grown past $1M with no loan agreement, interest terms, or repayment schedule behind it.
04
Diligence Exposure
Undocumented related-party balances and missing operating agreements are exactly what a lender or acquirer's counsel flags first — better to close this out on our own timeline than theirs.
Scope of Engagement

Sixteen Entities.
One Coordinated Build-Out.

Drafted by Emanay Law Group PLLC, coordinated end-to-end by your Emanay team. Every entity below gets a full operating agreement; the platform as a whole gets the intercompany agreements that formalize how money and services actually move between them.

Existing Operating Entities — First Operating Agreements
10 Entities
Joy DB LLCMilwaukee Third Ward, WI — 100% owned, original flagshipFirst OA
Joy DB-W LLCMidland Hotel, Chicago IL — 100% ownedFirst OA
Joy DB-LP LLCLincoln Park, Chicago IL — 100% ownedFirst OA
Joy DB-RN LLCRiver North, Chicago IL — 100% owned; platform's largest intercompany positionFirst OA
Joy DB-WFB LLCWhitefish Bay, WI — 100% ownedFirst OA
Highland Entity (name TBD)Highland, IN — 80% owned, 20% silent partner interest to formalizeFirst OA
Naperville Entity (name TBD)Naperville, IL — 80% owned, 20% silent partner interest to formalizeFirst OA
Missoula Entity (name TBD)Missoula, MT — 80% owned, 20% silent partner interest to formalizeFirst OA
Twin Crowns LLCNon-operating affiliate — guarantor entityFirst OA
Vertz Marketing LLCNon-operating affiliate — marketing entityFirst OA
Newly Formed Family HoldCo Chain — New Entity Operating Agreements
6 Entities
Joy Vertz Family Holdings, LLCWyoming — top-level family entityNew Formation + OA
Joy Vertz Family Ventures, LLCWyoming — business investment armNew Formation + OA
JVFO DB Holdings, LLCWyoming — DryBar platform HoldCoNew Formation + OA
JVDB Holdings (State), LLCHolds the existing 8-location portfolio, 100%New Formation + OA
JVDB Holdings (Miami), LLCHolds Joy's interest in DBFL Holdings, LLCNew Formation + OA
JVDB Holdings (Regent), LLC (name TBD)Will hold Joy's interest in the Regent NewCoNew Formation + OA
Each Wyoming entity above will need to foreign-qualify in the states where it actually does business (IL, WI, IN, MT for the existing base; FL for Miami; NY, NV — and CA if that tranche proceeds — for Regent). Filing coordination is included; state filing fees themselves are a pass-through cost (see Fee & Terms).
Intercompany Agreements — Formalizing How the Platform Actually Runs
4 Agreements
Intercompany Cash Management AgreementFormalizes the sweep arrangement already happening between River North, Joy DB, W Hotel/Milwaukee, Whitefish Bay, and Lincoln Park — converts today's informal balances into documented, interest-bearing related-party debt with real terms.Drafted
Management Services AgreementJVFO DB Holdings ↔ each operating subsidiary — the basis for any centralized management fee or shared-services allocation.Drafted
Tax Allocation & Sharing AgreementAcross the full HoldCo chain — supports the multi-entity, multi-jurisdiction filing calendar Emanay Accounting will run going forward.Drafted
Guaranty / Support AgreementsBetween Twin Crowns (guarantor affiliate) and lender-facing entities, as needed for existing and future debt facilities.Drafted
Joint Venture Entities — Coordinated, Not Duplicated
2 Entities
DBFL Holdings, LLCMiami JV with Investor 1 — operating agreement negotiated bilaterally with the investor's counselCoordinate Only
Regent NewCo (name TBD)Regent JV with Investor 2 — same treatment, once formedCoordinate Only
These two JV operating agreements are investor-negotiated documents, typically drafted opposite the capital partner's own counsel as part of closing. They're flagged here for completeness and coordination, not included in the $15,000 fee below — that work sits with the underlying M&A engagement for each deal.
What You Receive

The Deliverable Set

A complete, executed governance file for the platform — not a binder of templates.

16 fully drafted operating agreements — 10 existing entities, 6 newly formed HoldCo entities
4 intercompany agreements — cash management, management services, tax sharing, guaranty/support
Formalized 20% silent-partner terms for Highland, Naperville, and Missoula, closed out ahead of consolidation
Entity org chart & signature package — a single reference showing every entity, its owners, and its governing documents
Filing coordination for foreign qualification in every state the platform actually operates in
A clean cap table ready to hand to WellBiz, SBA, or any lender or acquirer's diligence team on request
Fee & Terms

Flat Fee. Fully Scoped.

This is a separate, defined-scope engagement — distinct from the ongoing M&A advisory mandate. It covers entity governance documentation only.

Total Engagement Fee
$15,000
One flat fee for all 16 operating agreements and all 4 intercompany agreements — drafting, negotiation of silent-partner terms, execution coordination, and the entity org chart deliverable. No hourly billing, no per-entity surprises.
Structure
Flat fee, all-inclusive of legal drafting
Billing
50% at kickoff · 50% at final delivery
Counsel
Emanay Law Group PLLC
Coordination
Emanay Advisors — single point of contact
Relationship
Separate SOW to the existing engagement
All fees above are exclusive of third-party costs — state filing fees, registered agent fees, and EIN application costs — which are passed through to Client at cost with prior approval, consistent with the terms of the existing engagement letter.
Timeline

6–8 Weeks, Start to Signature

Runs in parallel with — not blocking — the South Miami and Regent workstreams.

Weeks 1–2
Diagnostic & Design
Confirm entity list, ownership %, and silent-partner terms
Lock governance structure for the HoldCo chain
Draft the intercompany cash management framework
Weeks 3–5
Drafting
All 16 operating agreements drafted and circulated
All 4 intercompany agreements drafted
Silent-partner terms finalized (Highland, Naperville, Missoula)
Weeks 6–8
Execution & Delivery
Signature coordination across all parties
State filing / foreign qualification submitted
Final governance file & org chart delivered
Fine Print, Made Plain

What's In, What's Not

Included in the $15,000
Drafting of all 16 operating agreements
Drafting of all 4 intercompany agreements
Negotiation support for the three silent-partner interests
Execution coordination across all signatories
Entity org chart & signature package deliverable
Billed Separately, At Cost
State formation & foreign qualification filing fees
Registered agent fees per entity, if not already in place
EIN application costs, where required
DBFL Holdings and Regent NewCo JV operating agreements — scoped under the respective M&A engagements

Ready to Close This Gap
Before It Becomes a Diligence Item?

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